| Welcome to Part 2 of the Making Money Online | | | | you want it, everytime, all the time! Staff motivation, |
| sequel. | | | | office politics, medical leave, sick leave and all that |
| Reason 4 - True Mobility, Portability | | | | headache! Plus i haven't even started comparing the |
| Many of you would not even be thinking about this | | | | cost benefits. Don't get me wrong. I am not stating that |
| before you start a business, but you actually should; | | | | manpower can be completely replaced with systems. |
| about the true mobility and portability of your business. | | | | That would be ludicrous. What I am stating is that a |
| i.e. How easy is it to take your business somewhere | | | | certain degree(if not all, depending on your type of |
| regionally different and still continue operating exactly | | | | business) of your backend admin operations can be |
| the way it is? | | | | taken care by your systems. With ready made scripts, |
| Think about this, you have a wonderful retail shop | | | | outsourced development houses and freelance |
| space that is churning you millions a year. However, | | | | developers, even the costs would favour your |
| your child is attending college which is very far away. | | | | preference for such setups. |
| Or you have an aging parent who is bed-ridden and | | | | Reason 6 - Home Setup, Global Business |
| how you wish to be around them? How lovely would it | | | | This is where the true power of internet and its beauty |
| be if you could move the store to where you would | | | | takes centre stage. You can spend your entire efforts |
| love to be, not lose your customers, maintain your | | | | setting up your online business from your home, your |
| costs and keep em all the way they are? With an | | | | basement or like some success stories, from your |
| online business, you can do exactly that. Whether you | | | | university campus. Once your business has been |
| are relocating or even migrating to another part of the | | | | launched and the website is out in the public, it has a |
| world entirely, your online business can continue running | | | | truly global out reach. When I had setup my first online |
| exactly the way it has been. After all, all that you | | | | webhosting business, I had received orders from |
| would need is an internet connection and a computer. | | | | Turkey, Pakistan, Spain and even Madagascar(pardon |
| Truly, which other business medium can allow you to | | | | my ignorance, I never knew such a country existed |
| do so? | | | | until then). That was when I realized I have a truly |
| From Mumbai to Mexico, Madrid to Malaysia, travel all | | | | global business in my hands and the sheer proliferation |
| that lovely Mother Earth has to offer you; all while your | | | | and abundance of audience and lack of regional |
| store is still open and raking business for you. | | | | barriers that made awe-struck. Never mind me, think |
| | | | of eBay, Google and many other successful online |
| Reason 5 - Backend vs BACK End. | | | | businesses that had a very humble beginning. Would |
| Ok, i know that title doesn't really make sense. The | | | | we dare question their success now? |
| over-zealous writer in me took over for a second! | | | | Let's face it. Don't we read about reports and come |
| Actually, what it means is that the Backend of your | | | | across stores and even malls that close down due to |
| online store is nothing like the BACK End of your | | | | lack of traffic or some other communal activities that |
| offline store. Surely the BACK End where your staff is | | | | happen around them that cause that? Wouldn't it be |
| seating would make sense in the title now? Umm, | | | | such a lift of pressure and provide sheer motivation if |
| nevermind! The beauty of an online business is that the | | | | you knew that your store has a potential of the whole |
| entire system can be setup, programmed, customized | | | | world coming to it? Imagine that for a moment; billions |
| and working like a well-oiled engine, 24 hours a day, 7 | | | | of eyeballs are checking your store out and your cash |
| days a week and i have to complete it, 365 days a | | | | machine going ka-ching all the time! Hallelujah! |
| year. | | | | If I still haven't convinced you enough of why you |
| Now, imagine that same setup, with your staff in place | | | | should start an online business against an offline |
| for your systems. I come from an operational capacity | | | | business, well, I am not going to give up as yet. Stay |
| in my working experience and we know how difficult it | | | | tuned for my last and final sequel to this exciting and |
| is to get the most out of your staff, exactly the way | | | | ever important topic. |