What Goes Behind Designing a Mobile Website

It cannot be denied that almost everything nowadaysmobile phone emulators (software that imitate the
is mobile. Whereas before laptops were not common,environment of a mobile phone) that can be
today these gadgets are abundant and actually costdownloaded from the Internet. The mobile web
lower than they used to cost before. Cellular phonesdesigners can use these emulators to speed up the
were not the trend in the past, but nowadays almosttesting phase of their projects. Because of these
everyone has a cellphone.improvements, the ways of how to design and build
Recognizing these, cellular companies and websitemobile web sites are much easier and faster.
programmers have launched what is now called theTo facilitate faster development of WAP sites, the
Wireless Application Protocol. Abbreviated as WAP, itWorld Wide Web consortium or the W3C has
is the international standard for Internet access using adeveloped a scheme in which developers can assess
mobile phone or from a personal digital assistant. Theif their web sites are ready to be accessed by mobile
mobile application for WAP is very similar to a webphones. The registry of mobile ready sites, mTLD has
browser in computers (Mozilla Firefox, Opera, atc.) buteven released a tool, named "MobiReady Report" to
with some features removed to comply with mobiletest for the mobile readiness of website using
phone standards.established practices and standards of the industry.
With WAP, mobile users can access servicesThese tools can be used as a reference as to how to
provided by various websites from their cellphones.design and build mobile web sites faster.
They can send email, browse through the latest newsThere are basic principles and limitations one should be
reports in major news websites, track news aboutaware of in designing a mobile website. Summarized,
their favorite sport events and even download musicthese limitations are:o Only Cascading Style Sheets
files to their phones. This is very useful forcan be used to design the layout of your mobile
businessmen, who are always on the go and mightwebsite. In contrast to conventional websites, one
sometimes find carrying a laptop around as tiresome.cannot use tables to lay out the design of the pages.o
Despite its similarity to the Hypertext MarkupXHTML (Extended HTML) and XML (Extensible
Language used to design websites, WAP sites areMarkup Language) can be used to hard-code the
created using the Wireless Markup Language. Similarpages' design.o Only characters encoded using the
to HTML, WML provides web interface features suchUTF-8 standard can be readable and accepted by
as navigation, data input forms, hyperlinks, text andmobile phones' browsers.o There are specific page
images.sizes for each specific phone. The pages have a
How Mobile Internet Worksresolution of 640x480 at most, and 120 pixels on the
Mobile Internet access works much like itsaverage.o Unlike designing pages that are accessed
computer-based cousins. It uses a bridge or gatewayby a computer, in which you have the freedom of
to access the World Wide Web. When the userplacing whatever information wherever you may want
requests a page, the bridge retrieves the pages fromto put them, you have to place the most important
the Web. These pages are then converted into ainformation of your WAP site at the top of the page.o
format that the phone can read and recognize.WAP users favor the use of radio buttons and list to
One wonderful feature of mobile Internet is that youtake their picks, rather than entering information through
can query for phone numbers of certaintext entry fields such as text areas and textfields.o
establishments through the Web. You can then useOnly the JPEG and GIF image formats are accepted
the numbers that are returned by the query to make ain a WAP-oriented site.o Mobile phones can only
call through your cellular phone, saving you from theaccept a maximum page size of 20 kilobytes. Any
hassle of having to dial the number to make a call.larger than that and it will cause phones to crash when
The Process of Designing and Building a Mobileaccessing the pages.o Pure HTML is used a mobile
Websitepage. You cannot provide links to videos, as well as
There is little difference on how to design and build athe Portable Document Format or PDF. You cannot
mobile website as compared to designing conventionalembed Flash and other similar file types as well
websites which are accessed from a desktop orbecause mobile phones are not yet configured to be
laptop browser. But it is important to know theseable to play such files from WAP sites.o Most mobile
differences before one decides to tackle the task ofdevices access WAP sites with the speed of a dial-up
creating websites specific for WAP browsers.connection. As a designer, you must be careful to
For one, designing a mobile website takes a far longerdesign your pages in a way that it will be too big and
time to complete as compared to its desktop cousins.take too long for the WAP user to access. Users pay
This is because the WAP accessing terminals in eachfor the time that they access the Internet through their
phone model varies from each other. There is aphones, so it is important for your pages to load
different terminal for Nokia devices, and different onesquickly.o Mobile devices do not have the luxury of
for Sony Ericsson, so on and so forth. WML itself hasnavigational icons unlike web browsers. Mobile phone
very strict specifications because it is a very differentusers are limited to using the directional buttons and
beast compared to its ancestor, HTML, despite theirscrollers on their phones to navigate through a page.
similarities in the appearance and behavior of sites thatDesigners are also encouraged to put in an interface
are built using their codes. Thus, one finds that thereto navigate to the previous page because most mobile
are different methods of how to design and build aphones do not have a "back" button in their WAP
mobile website that caters to each of these specificinterfaces.
phone models.Mobile websites are hosted using the top-domain
To design a mobile website, you need specificname of .mobi. The domain is approved by the Internet
authoring kits for mobile phones. In the beginning, whenCorporation for Assigned Names and Numbers, and is
mobile phones did not support the XHTML standard,managed by the mTLD global registry for domain
content providers needed specific development kits tonames. Like mentioned earlier, websites hosted on the
come up with WAP-specific pages. This is in great.mobi domain follows a specific standard in order to
contrast to designing desktop-accessed pages, wheremake sure that they are friendly to mobile phone
one only needs a text editor and a browser to designprocessors. This standard, released by the W3C,
and test a page.specifies how to design and build mobile websites and
Fortunately, WAP authoring kits are available and areoptimizing them for users to achieve positive
abundant in the Internet. To search for these kits, oneexperience in navigating them.
only needs to type "mobile website authoring kits" inTo summarize previous information, these are the key
their preferred search engine and will be rewarded bypoints of how to design and build mobile websites:o
a lot of hits, or search results. These results are links toYou need a content editor in order to design the user
the various WAP development kits that caninterface of your mobile website. These editors are
downloaded from the World Wide Web.available from the World Wide Web. Some of them
There also documentation available in the Internetare free, some are commercial.o There are limitations
providing information on how to design and build athat should be remembered when designing websites
mobile website. For example, mTLD hosts a myriad offor the mobile phones, including the screen size (which
training resources including ebooks on how to makeis dependent on the phone model you are developing
your websites compliant while mobile phone internetfor) and the maximum file size that a WAP-ready
standards.mobile phone can handle.o The content you come up
Initially, unlike conventional websites, WAP sites need towith can be tested using an emulator that is also
be tested using a cellular phone itself. This has madeavailable in abundance in the Internet. These emulators
designing and building mobile websites take a far longerimitate the environment of a cellular phone so you no
time to be completed as compared tolonger have to upload your beta content to a host, and
computer-based web sites. Nowadays, however,then access them using a WAP-ready mobile.o Mobile
more and more mobile phones are adapting to theweb sites are uploaded and hosted using the ".mobi"
XHTML and XML standards. Plus, there are alsotop-domain name.