| The overall concept of web-programming is based | | | | elements as famous author, producer, screenwriter, |
| upon the creative of web-video campaign. The whole | | | | and lecturer, ‘Syd Fiels’ mentioned in his book |
| internet marketing methodology gets a new dimension | | | | "The Screenwriter's Workbook" viz. need identification, |
| after practicing this new idea. In fact, it has pushed the | | | | point-of-view, attitude, and transformation. |
| whole idea one step further. | | | | Technical aspects of web programming |
| Now, it seems as if the web is going to fill the vacuum | | | | Web development is another important aspect of web |
| which has been generated by the network | | | | programming. It flourished since the mid 1990s. As per |
| broadcasters, but still a many questions are | | | | experts’ estimation, it would grow approximately |
| unanswered. For instance, how can someone | | | | with the rate of 20% by 2010. Easy accessibility of |
| experience advantage of the opportunities provided by | | | | web development tools has also promoted the |
| web programming? | | | | concept of web programming in its new form. For |
| Basic aspects of web programming (in contemporary | | | | instance, LAMP (Linux, Apache, MySQL, PHP) is |
| society) | | | | available free of cost. Another immensely popular |
| • A very famous author, ‘James E. | | | | sample is WYSIWYG web development software |
| Aisner’ quoted in his article 'More Than A Name: | | | | that includes Adobe Dreamweaver or Microsoft |
| The Role of Brands in People's Lives' that there are | | | | Expression Studio (formerly Microsoft Frontpage). |
| approximately fifteen types of consumer and brand | | | | Easy accessibility of software and web development |
| relationship. The ultimate aim of Web-programming | | | | tool is probably not enough and hence only 20% |
| marketing initiative is to find, and promote the most | | | | growth rate has been expected. Otherwise it must be |
| appropriate and beneficial brand relationship. | | | | something substantial like 50-100%. So, the thing is |
| • Such relationship is being strengthened by | | | | lacking, knowledge of HyperText Markup Language |
| various things but newly introduced concept of | | | | (HTML), or other programming languages. |
| infotainment is prominently prevailing even on web | | | | Effective web programming is always focused upon |
| pages. It is the smart amalgamation of information and | | | | the needs, requirements and wishes of web surfers. |
| entertainment. Hence, evening news is gaining more | | | | Thus ultimate aim of webmaster and the web |
| popularity than a hard news and similar advantages | | | | programming is to create effective ad campaign, |
| have TV channels like discovery, history, geographic | | | | banner and animation; to make the site attractive and |
| channel and so on. | | | | user friendly to draw huge traffic inflow towards the |
| • Certainly, websites are now not only | | | | site moreover, to generate baseness through that |
| restricted to online brochures or catalogs. We have | | | | traffic inflow. |
| become more demanding from our website and | | | | Ideally, programming features like REST capability and |
| hence incorporated audio, video, animation and lot | | | | stateless pages are well suited for web development. |
| more other interesting stuffs. | | | | But, it makes the whole process of web development |
| With the support of all above mentioned points we can | | | | more complicated and hence it becomes the big |
| definitely draw a line about Web-programming. We | | | | hurdle. |
| can recognize it as a marketing campaign which | | | | Technologies have certainly made our life easier but |
| includes series of episodic Web-videos tied together | | | | perhaps it is not true for web programmers |
| by plotline and character development. We can also | | | | developers/designers/masters. Smooth navigation and |
| refer it as an ongoing initiative that smartly knits | | | | user friendly features in websites need programming |
| marketing stuffs into its storyline. | | | | of extra codes. Such complexities are simply |
| It is true that the whole process of web programming | | | | frightening for beginners. |
| may require bit more amount of money. But, it would | | | | Thus, Web programming is an immaculate tool for |
| be unfair to expect instant return. We must remember | | | | designing and development of making of highly |
| that web programming is also an integral part of | | | | creative and effective websites. The tools and |
| marketing and hence, it is all about brand relationship | | | | language used in web programming enhance quality |
| with the potential customer. A successful web | | | | and beauty of the site right from the top to bottom, |
| programming campaign includes four essential | | | | and inside to outside as well. |