| Off-line agencies join the digital bandwagon | | | | Who will win the race? |
| Information collated from the Major Players database | | | | According to Rosie Watherston, recruiter for digital |
| shows that since January 2010 there has been a large | | | | client services jobs at Major Players "Large traditional |
| increase in digital producer job briefs, 60% of which | | | | agencies are already recruiting digital talent in order to |
| have been sourced from traditional integrated | | | | build and establish their own digital teams in-house - |
| agencies. | | | | they want to mature as a business and optimise their |
| This is good news for freelance project managers as | | | | reach within the market." |
| there is an apparent shortage of quality permanent | | | | However, this is not to say that the race has already |
| digital project managers within the sector. This | | | | been won by the 'bigger boys'. These global |
| encourages companies to employ freelancers in order | | | | organisations have spent the best part of the last 30 |
| to fill short term skills gaps or as a 'try before you buy' | | | | to 40 years establishing themselves within the |
| method. This correlates with our research which | | | | traditional formats of print and TV, but will they be able |
| indicates that only one in five project managers on our | | | | to harness digital as effectively? At first glance the |
| database have a strong digital skill set. | | | | smaller agencies are already ahead of the game in this |
| So, what does this mean for digital jobs? | | | | arena, but simply can't match the attractive packages |
| As a project manager looking to excel within the digital | | | | offered by the larger, traditional agencies. |
| sphere, now is the time to up your game and invest in | | | | Could this emerging trend potentially lead to the |
| your digital skill set. There are lots of ways to break-in, | | | | consolidation of digital and traditional houses in an |
| be it participating in independent projects, signing up to | | | | attempt to create an integrated package? With |
| training courses, shadowing those already established | | | | traditional agencies keen to improve on what they are |
| within the industry or simply brushing up on your | | | | already offering and smaller, specialist agencies |
| understanding of digital media and keeping up to date | | | | already leading the way, the race to acquire the best |
| with new trends and technologies. In short, maximise | | | | in digital production talent has already begun. |
| your potential as a digital professional. | | | | |