| Many off-line businesses either do not have a website | | | | run-of-the-mill auto-responder account. While this may |
| or have one that is substandard. In this day and age, a | | | | seem basic to you, this may be a huge deal to brick |
| professional looking web site is simply a must have. It's | | | | and mortar businesses and they will pay you |
| no longer a viable option to throw together a cheap | | | | generously for you knowledge. |
| looking HTML web site with no graphics and expect to | | | | There are a number of ways to generate customers |
| get a great response. An attractive looking web site | | | | for your web building business. You can actually visit |
| will make visitors feel more at ease. Visitors are likely | | | | these businesses and make in-person cold calls. You |
| to spend more time at your site and the chances | | | | may also want to do some telemarketing over the |
| increase that they will actually make a purchase. | | | | phone or send out some direct mail pieces. Make sure |
| Many off-line businesses would love to have a web | | | | that you have a web site that lists your prices and |
| site or an improved one but either do not have the | | | | includes a portfolio of your past work. Your website |
| skills necessary to build one them selves or don't | | | | needs to be top notch so that your potential |
| believe that they have the money to outsource the job | | | | customers have an idea of your abilities. Include some |
| to someone else. This is where you come in. You can | | | | sample sites. Build a few or have a couple made. This |
| either build these websites yourself or secure the | | | | may require you to make a small investment. You |
| business and pay someone else to create the web | | | | should use the company that you are going to |
| site for you. You can find very good web site builders | | | | outsource the building of these web sites to in your |
| online and at various freelance web sites that are | | | | portfolio. This will give your potential customers an idea |
| affordable. E-lance and Get-A-Freelancer are two | | | | of the quality of web sites that you will be providing. |
| good options. | | | | Charging affordable rates along with providing high |
| It is important to sit down with your customer and see | | | | quality work should be the hallmarks of your business. |
| exactly what they're looking to achieve with their web | | | | Many web site companies charge off-line businesses |
| site. Offering them the ability to collect e-mail | | | | an "arm and leg" simply because these businesses |
| addresses may be something that's quite beneficial to | | | | don't know any better and believe that they have no |
| them but they simply have no idea how to go about | | | | other choice then to spend thousands of dollars for a |
| doing that. Most Internet marketers know that you can | | | | simple website. You can significantly undercut them in |
| create simple email collection forms with your | | | | terms of price and still make a great profit for yourself. |