| Sometimes a design business will take on more clients | | | | project for relatively new freelancers. On bidding sites, |
| then they have time for. Work loads can go up and | | | | freelancers use these projects to build up their portfolio |
| down and sometimes they will need to outsource this | | | | so they can move onto other, bigger things. This |
| work a freelancer. Outsourcing is where the design | | | | means a company that specialises in logos and |
| company hires a freelancer or company to work on a | | | | banners have a larger market available, with |
| particular project for them. The work is presented as | | | | competitive freelancers that are either a specialist in |
| 'by the design company' and all rights belong to them. | | | | the area or new to freelancing. |
| Outsourcing can be a great way to alleviate work | | | | New does not have to mean less, new means a |
| loads and increase company clients. Many design | | | | talented freelancer that has only just started out, or |
| companies work exclusively as banner or logo | | | | someone with company background that has |
| designers and advertising their services through their | | | | switched recently to being freelance. This does not |
| website can mean a fluctuation in the amount of work | | | | mean that there aren't poor freelancers out there. |
| they receive each week. No design company wants | | | | Bidding sites are usually highly beneficial to a company |
| to turn clients away when the work is coming in so | | | | searching for a fresh freelancer to add to their arsenal. |
| outsourcing to a freelancer can be a great way to | | | | They encourage lower rates, and the company can |
| keep the clients happy, and save a bit of money. | | | | enquire into everyone who bids. Most freelancers will |
| Rather then turn a client away and receive no money | | | | have a portfolio or if not will be able to show concept |
| for the project, it is more beneficial to accept the | | | | work for the logos to show the style and direction |
| project and hire a well known or trusted freelancer in a | | | | they will develop. This enables companies to judge |
| competitive environment, pay a competitive rate for | | | | each freelancer individually and it doesn't mean they |
| the freelancer and get the full amount for the project. | | | | have to settle for sub-standard work. Each bid will |
| This is also beneficial to smaller companies who do not | | | | have different merits, such as past experience, |
| have the resources to increase their salaried staff or | | | | examples of work, concept designs, feedback from |
| where the work load does not yet warrant a full time | | | | other projects and of course a low rate. |
| staff member economically. It therefore makes it more | | | | Freelancing work like logos and banners not only |
| cost effective to pay a low rate for a freelancer to do | | | | saves money, time and drama but also leaves the |
| one off jobs when required as opposed to a staff | | | | company free to spend time on the larger, more |
| member working by the hour. | | | | important projects that potentially bring in more money. |
| Logos and banners are usually a stepping stone | | | | |