Supply Chain Management (SCM) from POME by Gautam Koppala

Supply Chain Management (SCM):describing everyone who contributes to a project. So if
Supply chain management (SCM) is the combination ofyou make text books, then your extended supply
art and science that goes into improving the way yourchain would include the factories where the books are
Project finds the raw components it needs to make aprinted and bound, but also the company that sells you
product or service and deliver it to customers. POMEthe paper, the mill where that supplier buys their stock,
defines that SCM is a network of facilities andand so on. It is important to keep track of what is
distribution options that performs the functions ofhappening in your extended supply chain because with
procurement of materials, transformation of thesea supplier or a supplier's supplier could end up having
materials into intermediate and finished products, andan impact on you (as the old saying goes, a chain is
the distribution of these finished products to customers.only a strong as its weakest link). For example, a fire in
Supply chains exist in both Project service anda paper mill might cause the text book manufacturer's
manufacturing organizations, although the complexity ofpaper supplier to run out of inventory. If the text book
the chain may vary greatly from industry to industrycompany knows what is happening in its extended
and firm to firm.supply chain it can find another paper vendor.
Definition for supply chain managementSCM for a single product, where raw material is
"Supply chain management is the management ofprocured from vendors, transformed into finished
upstream and downstream relationships with suppliersgoods in a single step, and then transported to
and customers to deliver superior customer value atdistribution centers, and ultimately, customers. Realistic
less cost to the supply chain as a whole."supply chains have multiple end products with shared
Explanation:components, facilities and capacities. The flow of
The supply chain is the network of organizations thatmaterials is not always along an arborescent network,
are involved through upstream and downstreamvarious modes of transportation may be considered,
linkages, in the different processes and activities thatand the bill of materials for the end items may be both
produce value in the form of products and services indeep and large.
the hands of ultimate consumer.( in detail mentionTraditionally, marketing, distribution, planning,
above)manufacturing, and the purchasing organizations along
Supply chain Optimizationthe supply chain operated independently. These
 organizations have their own objectives and these are
Good design is at the heart of an effective supplyoften conflicting. Marketing's objective of high customer
chain solution.service and maximum sales dollars conflict with
Solutions must design team offers a wide portfolio ofmanufacturing and distribution goals. Many
expertise and services, from Logistics networkmanufacturing operations are designed to maximize
strategy, transport design, warehouse design andthroughput and lower costs with little consideration for
simulation, through to operational improvement andthe impact on inventory levels and distribution
inventory analysiscapabilities. Purchasing contracts are often negotiated
International Supply Chainwith very little information beyond historical buying
Extended Supply Chain Servicespatterns. The result of these factors is that there is not
Implementation Servicesa single, integrated plan for the organization---there
Outsourcing Projectswere as many plans as businesses. Clearly, there is a
 need for a mechanism through which these different
1. 1. International Supply Chain:functions can be integrated together. Supply chain
International supply chain management solutions mustmanagement is a strategy through which such
focus on helping customers take increased control ofintegration can be achieved.
international inbound supply chain to maximize the value 
of international and global sourcing.Supply Chain Decisions
- Give visibility of the upstream supply chain, andWe classify the decisions for supply chain
enable earlier decision makingmanagement into two broad categories -- strategic
- Create a more agile supply chain, better able toand operational. As the term implies, strategic decisions
respond to changes in consumer demandare made typically over a longer time horizon. These
- Reduce lead times, inventories, and associatedare closely linked to the corporate strategy (they
storage costssometimes {\it are} the corporate strategy), and guide
Customer-focused solutions are built up from thesupply chain policies from a design perspective. On the
following core services:other hand, operational decisions are short term, and
- Origin management, including: vendor management;focus on activities over a day-to-day basis. The effort
supplier collections; customs brokerage; consolidationin these type of decisions is to effectively and
services and value-added servicesefficiently manage the product flow in the
- Global forwarding, including: air/ocean/road/rail freight"strategically" planned supply chain.
forwarding and management; European managedThere are four major decision areas in supply chain
transportmanagement: 1) location, 2) production, 3) inventory, and
- Destination management, including: port and4) transportation (distribution), and there are both
demurrage management; customs brokerage;strategic and operational elements in each of these
de-consolidation and pre-retail services; port todecision areas.
distribution centre transportation; direct store delivery 
(US only)- Location Decisions
- Supply chain visibility and management, including:The geographic placement of production facilities,
purchase order management; RFID product tracking;stocking points, and sourcing points is the natural first
exception management; planning and forecasting;step in creating a supply chain. The location of facilities
inventory management.involves a commitment of resources to a long-term
- Global forwarding services are provided across allplan. Once the size, number, and location of these are
major routes.determined for a Projects material, so are the possible
Logistical services that are offered.paths by which the product flows through to the final
- Reverse Logistics for Projectscustomer. These decisions are of great significance to
- Services Logistics for Projectsa firm since they represent the basic strategy for
- Inbound to Manufacturingaccessing customer markets, and will have a
- Medical device distributionconsiderable impact on revenue, cost, and level of
- Distribution to stores Managementservice. These decisions should be determined by an
- Engineering Responsea.) Reverse Logistics foroptimization routine that considers production costs,
Projectstaxes, duties and duty drawback, tariffs, local content,
Reverse Logistics solutions help customers plan,distribution costs, production limitations, etc. Although
implement and control flow of materials and managelocation decisions are primarily strategic, they also have
related information, back up the supply chain toimplications on an operational level.
recapture values and ensure the safe disposal of- Inventory Decisions
goods. Items include the recovery of obsolete orThese refer to means by which inventories are
non-operational white goods such as refrigerators, plusmanaged. Inventories exist at every stage of the
the removal of old products on delivery of new orsupply chain as either raw materials, semi-finished or
replacement products.finished goods. They can also be in-process between
Services include:locations. Their primary purpose to buffer against any
- Roll in Management: de-installation of finished goodsuncertainty that might exist in the supply chain. Since
at the customer's siteholding of inventories can cost anywhere between 20
- Returns Management: receiving, sorting, verifying andto 40 percent of their value, their efficient management
managing returned productsis critical in supply chain operations. It is strategic in the
- Express Delivery: Exchange of Dead On Arrivalsense that top management sets goals. However,
productmost researchers have approached the management
 b.)  Service Logistics for Projectsof inventory from an operational perspective. These
LOGISTICS FIRM's service and replacement partsinclude deployment strategies (push versus pull), control
service involves the management of manufacturers'policies --- the determination of the optimal levels of
replacement parts delivered to and from customersorder quantities and reorder points, and setting safety
according to pre-defined service levels or warrantystock levels, at each stocking location. These levels
agreements on a one, two, four or eight-hour andare critical, since they are primary determinants of
next-day basis, 24 hours a day, seven days a week.customer service levels.
PROJECTS FIRM works closely with customers to- Transportation Decisions
overcome common issues such as:The mode choice aspect of these decisions is the
- Poor parts availabilitymore strategic ones. These are closely linked to the
- High inventory investmentinventory decisions, since the best choice of mode is
- Long lead times, accentuated by global sourcingoften found by trading-off the cost of using the
- High levels of customer returnsparticular mode of transport with the indirect cost of
- Poor visibility, reporting and controlinventory associated with that mode. While air
- Cost control of the demand chainshipments may be fast, reliable, and warrant lesser
Key services include:safety stocks, they are expensive. Meanwhile shipping
- International freight forwardingby sea or rail may be much cheaper, but they
- Domestic and regional inbound deliveriesnecessitate holding relatively large amounts of
- Inventory planning, forecasting, procurement andinventory to buffer against the inherent uncertainty
analysisassociated with them. Therefore customer service
- Distribution centre operationslevels, and geographic location play vital roles in such
- Outbound deliverydecisions. Since transportation is more than 30 percent
The entire process is underpinned by a web-enabledof the logistics costs, operating efficiently makes good
electronic order processing and order monitoring tool.economic sense. Shipment sizes (consolidated bulk
 shipments versus Lot-for-Lot), routing and scheduling of
 c.) Inbound to Manufacturingequipment are key in effective management of the
Inbound to manufacturing is the complete end-to-endfirm's transport strategy.
Logistics for Projects management of inventories, 
facilities and labour associated with the inbound flow ofSupply Chain Modeling Approaches
materials from vendors and supplier origins toClearly, each of the above two levels of decisions
consumption points in manufacturers production lines.require a different perspective. The strategic decisions
The service encompasses:are, for the most part, global or "all encompassing" in
- Network, transportation and facility designthat they try to integrate various aspects of the supply
- Inventory optimizationchain. Consequently, the models that describe these
- Supplier managementdecisions are huge, and require a considerable amount
- Transportation managementof data. Often due to the enormity of data
- In-plant servicesrequirements, and the broad scope of decisions, these
Key to the service is integrating manufacturers'models provide approximate solutions to the decisions
forecasting, order management and supply chainthey describe. The operational decisions, meanwhile,
execution processes with their component suppliers.address the day to day operation of the supply chain.
 Therefore the models that describe them are often
Value is created for manufacturers and componentvery specific in nature. Due to their narrow
suppliers throughout the world by:perspective, these models often consider great detail
- Enabling a robust and cost-effective supply chainand provide very good, if not optimal, solutions to the
- Providing the necessary visibility so that the locationoperational decisions.
of all components  within the supply chain is known to 
all supply chain participantsNetwork Design Methods
- Reduce inventory and investment costsAs the very name suggests, there must be some
- Improve delivery timesmethods that determine the location of production,
- Co-ordinate multiple components more efficientlystocking, and sourcing facilities, and paths the
 d.) Distribution to stores managementproduct(s) take through them. Such methods tend to
Distributions to store services must focus on helpingbe large scale, and used generally at the inception of
retailers create efficient and flexible supply chains tothe supply chain.
deliver product to retail outlets at high levels of service.Clearly, these network-design based methods add
These solutions are built from several core services:value to the firm in that they lay down the
reverse Logistics collections; sortation; processing;manufacturing and distribution strategies far into the
repair/refurbishment; value recovery; disposal andfuture. It is imperative that firms at one time or another
compliance.e.) Engineering Responsemake such integrated decisions, encompassing
Through our Engineering Response services, weproduction, location, inventory, and transportation, and
manage the materials supply chain from workssuch models are therefore indispensable. Although the
planning and inbound goods through to on-site works,above review shows considerable potential for these
delivering stock out to engineers, builders andmodels as strategic determinants in the future, they
construction workers in the field.are not without their shortcomings. Their very nature
 forces these problems to be of a very large scale
2. Extended supply chain servicesWhat are some emerging technologies that will affect
It not only provides physical Logistics for Projectsthe Supply Chain?
services but also must manage other enhanced supplyThe most notable is Radio Frequency Identification, or
chain services, improving efficiencies and reducingRFID. RFID tags are essentially barcodes on steroids.
costs.a.) Order ManagementWhereas barcodes only identify the product, RFID
Receipt, management, execution, sequencing andtags can tell what the product is, where it has been,
dispatch of orders in a timely manner.b.) Call Centerwhen it expires, whatever information someone
Managementwishes to program it with. RFID technology is going to
A Call Centre manages orders, monitors salesgenerate mountains of data about the location of
activities, provides customer services and functions aspallets, cases, cartons, totes and individual products in
a Help-desk.c.) Global Inventory Managementthe supply chain. It's going to produce oceans of
PROJECTS FIRM gives the customer a global view ofinformation about when and where merchandise is
inventory, thus enabling informed decisions regardingmanufactured, picked, packed and shipped. It's going to
the disposition of stock.d.) Consolidated Billing Servicescreate rivers of numbers telling retailers about the
The creation of a consolidated and categorizedexpiration dates of their perishable items—numbers
invoice, based on all services performed in a specificthat will have to be stored, transmitted in real-time and
time-period by more than one service provider, madeshared with warehouse management, inventory
available in an agreed format.e) Freight &management, financial and other enterprise systems. In
Customs Solutionsother words, it is going to have a really big impact.
 Another benefit of RFIDs is that, unlike barcodes, RFID
1. 2. Implementation Services:tags can be read automatically by electronic readers.
2. a. Implementation and Project ManagementImagine a truck carrying a container full of widgets
Implementation starts by defining project aims, settingentering a shipping terminal in China. If the container is
the targets and describing the deliverables in detail. Theequipped with an RFID tag, and the terminal has an
major topics in implementation include businessRFID sensor network, that container's whereabouts
processes, engineering, real estate, IT systems,can be automatically sent to Widget Co. without the
migration, HR, finance and legal considerations.truck ever slowing down. It has the potential to add a
1. b. Quality Managementsubstantial amount of visibility into the extended supply
Total Quality Management is a management strategychain.
that integrates quality orientation into the wholeWith today's emphasize on cutting costs and
structure and workflow of a company by usingstreamlining expenses, many companies are looking to
methods and techniques of quality managementimprove their bottom lines with more effective supply
Corporate Policy for Quality, Health Safetychains. Unfortunately, many people involved with
Environment, (QHSE) is based on five corporatecompanies don't have a clear understanding of what a
values:supply chain is or how it fits into the companies overall
- Customer satisfaction: Providing customers and theirstrategy.
customers with excellent, high value Logistics forTechnology also plays an important role in the success
Projects solutionsof supply chain management. Even though the supply
- Employee motivation: Building on the know-how andchain concept pre-dates the Internet, only through the
stimulation of individual potential in multi-cultural teamsuse of web-based software and communication can it
- Operational excellence: Continuous improvement oftruly reach its full potential. Before the Internet,
processes and services to fulfill or exceedcompanies were limited because they were not able
expectationsto receive or to send updates, feedback, or other
- Corporate citizenship: Acting as a responsibleimportant information in a timely fashion. Additionally,
corporate citizen in all countriescompanies were limited in their ability to work with
- Shareholder reward: Developing a sustainableglobal partners because of language barriers and time
business to provide increasing shareholder valuedifferences. Using the Internet to handle most of the
Performance Management:elements involved in supply change management,
Performance management is a key part of the supplyincluding procurement and communication, makes the
chain. Measured elements are reviewed as a system,exchange of data and the running of the supply chain
as each component interacts with all the other partsfaster.
around it. Performance measuring not only recordsOne of the biggest benefits technology has given to
historical performance but also provides early indicationthe supply chain concept is the ability for companies to
of any service slippage.collaborate. These collaborations are designed for the
 mutual benefit of all parties. For example, a supplier of
Outsourcing Projectsconsumer goods may be linked up via the Internet to
Outsourcing involves taking over and managingone of its distributors so that when the supply gets too
previous in-house Logistics for Projects operations,low an order for more of those goods can be placed
including:automatically. In this way, the distributor never has to
- Distribution centersworry about running out of a product and disappointing
- Transport operationscustomers and the supplier doesn't have to worry
- Back-office functionsabout maintaining a large inventory in expectation of
- Supply chain management functionsdemand. Similar systems have also been constructed
- After sales servicesto send out multiple requests to vendors when an
Simple Product Supply Chainorder is placed. Collaborating this way makes better
use of existing resources and paves the way for a
A sequence of activities And organizations involved inlarger profit margin on all sides of the equation.
producing And delivering a good or service is called 
supply chain.Example Supply Chain
  
The following are five basic components of SCM. 
1. Plan – This is the strategic portion of SCM. You1. This flow chart shows a typical manufacturing supply
need a strategy for managing all the resources that gochain work flow detailing which areas of the business
toward meeting customer demand for your product orare involved.
service. A big piece of planning is needed to develop a2. The sales department identifies a need for a
set of metrics to monitor the supply chain so that it isproduct. The sales department tell the marketing
efficient, costs less and delivers high quality and valuedepartment about their idea and provide any
to customers.supporting information / data.
2. Source – Choose the suppliers that will deliver the3. The marketing department use business analysts to
goods and services you need to create your product.support the project and to complete the research.
Develop a set of pricing, delivery and payment4. Data and supporting evidence is passed back to the
processes with suppliers and create metrics formarketing department for completion of a business
monitoring and improving the relationships. And putplan.
together processes for managing the inventory of5. A fully detailed business plan is forwarded to the
goods and services you receive from suppliers,Business Unit Manager / Directors.
including receiving shipments, verifying them,6. This unit comprises of the senior business directors
transferring them to your manufacturing facilities andor managers who make a decision on the project.
authorizing supplier payments.7. After approval the plan is passed back to the
3. Make – This is the Project step. Schedule theanalysts to prepare and implement the manufacturing
activities necessary for projects, testing, packaging andprocess.
preparation for delivery. As the most metric-intensive8. Details of raw materials and components passed to
portion of the supply chain, measure quality levels,purchasing.
production output and worker productivity.9. Purchasing work with logistics and transport to plan
4. Deliver – This is the part that many insiders referthe purchase and delivery of the materials to the
to as logistics. Coordinate the receipt of orders frommanufacturing plant.
customers, develop a network of warehouses, pick10.Suppliers receive orders for product and then
carriers to get products to customers and set up andespatch on agreed transport on agreed dates.
invoicing system to receive payments.11. Carriers approved by the business transport the
5. Return – The problem part of the supply chain.raw materials and components to the manufacturing
Create a network for receiving defective and excesssite.
products back from customers and supporting12. Products are received into the warehouse and then
customers who have problems with deliveredmoved to manufacturing.
products.13. Finished products are moved from manufacturing to
 the finished goods warehouse which might be situated
Innovative Supply Chain Developmentlocally or in a remote location.
Supply Chain Management services are delivered14. Finished goods are put into inventory awaiting
across industry sectors and provide expertise,orders. The company computer system is updated.
knowledge and resources in terms of personnel andProduct is now available to sales.
supply chain tools. All services are targeted at15. Customers place orders through customer services.
optimizing logistical operations in both process and16. Customer Services take orders and input them to
strategy, and are aligned to the client's commercialthe company computer system.
expectations.17. The central computer system maintains transaction
The services are as follows:records and provided visibility of product for sale.
- Strategic Logistics for Projects Consulting18. An order is completed and a pick list sent to the
- Lead Logistics for Projects Providerwarehouse.
- Consulting and providing Transport optimization:19. A copy of the order is sent to the export
Route-Pro and Trans-Prodepartment for completion of export documentation.
- Consulting and providing Supply Chain Design20. Export department manages the final despatch of
- Consulting and providing Transportationthe product and produces any export documents.
- Engineering, optimization and re-engineering21. Documents are sent to the warehouse to meet up
- Implementation and Project Managementwith the finished order.
- Process Management22. The order is despatched by the warehouse.
- Outsourcing23. The transport company collects the consignment
These solutions are built from several core servicesand delivers it to the customer based upon the INCO
including reverse Logistics for Projects:terms of carriage.
- Logistics for Projects network strategy24. As stock has now been used the computer
- warehouse design and simulationsystem generates a request for new stock.
- Transport modeling.25. The re-order process generates a request to the
What is the extended supply chain?purchasing department to place new orders with the
The extended supply chain is a clever way ofsuppliers.