| The other day my cell phone started to act really | | | | are not familiar with this language, don't panic. You can |
| strange. Try as I might, I couldn't figure out how to fix it, | | | | get a local graphic designer or online editor to tag your |
| and the instruction manual only made matters more | | | | content for you. If you are more ambitious, the |
| confusing. But oddly enough, it was technology that | | | | literature on this stuff is in every library and is fairly |
| came to save the day. I logged on to the Internet and | | | | easy to learn if you want to do the tagging yourself |
| found a very easy to understand eBook by a tech | | | | and create other eBooks in the future. |
| guru showing me how to trouble shoot any problems | | | | Use online publishing software: In order to make a |
| with my particular model of cell phone. It was fast, | | | | proper eBook you might want to invest in a good |
| easy to read, and free. It was a great help. | | | | digital editing program that can take that tagged data |
| Some info marketers have no problems creating | | | | and transfer it into its proper digital result. We used to |
| newsletters or info books. But when they go on to | | | | use the "Ultra Edit" program back in my publishing days, |
| make eBooks, they get stuck. For them, it seems like a | | | | which was a good program with a feature that told |
| great leap of the mind to go from a palpable, paper | | | | you which tags were incorrect and what graphics |
| page format to a more compressed digital file. While it | | | | looked like with the written content. But don't be afraid |
| may sound too simple, an eBook is really just a book | | | | to scout around. There are loads of others that are |
| put onto a screen. | | | | good and easy to get installed onto your computer or |
| As a freelance project I was involved in creating an | | | | laptop. |
| eBook once, and also worked in publishing where | | | | Compress it: Once you have your eBook looking the |
| eBooks were becoming commonplace. I got some | | | | way you want, it's worth considering putting it onto a |
| training in it first-hand. No doubt this hasn't happened to | | | | more compressed digital file. This makes transferring |
| you. But I can pass along some good tips about eBook | | | | the data of your eBook easier, send it via e-mail, or |
| creation in order to help you create a modern and | | | | carry around on a mobile drive. The most common |
| potentially successful avenue for your info marketing | | | | program to compress your eBooks onto a digital file is |
| business. Here are the basics: | | | | the "Adobe PDF" program, but check with your |
| Pages are important: Like I said, an eBook is just like a | | | | computer supplier as they might have a new, better |
| regular book only on a screen. Make sure you format | | | | program to use. |
| each page exactly how you want it to look on a | | | | Rate it: The big question is often what to charge for |
| standard computer screen or pocket eBook viewer. | | | | an eBook. I got my cell phone eBook for free. |
| Make sure your margins are justified, each page is | | | | Obviously, you've got a business to run and other |
| numbered, and all references are there as well. | | | | priorities. I recommend consulting a local writer's |
| Tag it: In order to get those written pages of content | | | | guidelines website for rates. Those websites or even |
| onto a digital format, you need to tag your digital pages | | | | a small business/entrepreneur's resource office can |
| with the proper tags. In the early days of the Internet | | | | suggest proper rates for all of your info products. |
| and computer screen info, the most common markup | | | | Creating a good eBook is a way for you to exercise |
| was HTML (hypertext markup language). It's the | | | | all of your creative info marketing talents. It can be |
| tagging of text to give you bold, italics and countless | | | | tough but in this day and age one of the best avenues |
| other formatting options. These tags can create more | | | | to expand your business. Take your great content and |
| sophisticated graphics or special formats. Now if you | | | | give it new life in "Cyberspace. |