| Craig's List, or as it's more often written 'Craigslist' is | | | | Craigslist is for you, it's essential to put tracking code at |
| like many online prospecting tools. It can be effective | | | | the end of your url in the link, (for example |
| or a complete waste of time and money. The results | | | | You'd also need to have a split-testing script to be able |
| are one hundred percent to do with how we utilise this | | | | to view the results on a page. If this is too |
| tool. It is worth any network marketer from any | | | | technical-sounding, then post this as a job on |
| country learning some dos and don'ts for using this | | | | elance.com, or scriptlance.com, and have someone do |
| vehicle. | | | | it quickly and inexpensively. |
| Judging by the Alexa ranking of Craigslist - 38 out of | | | | The key to big bucks though is to be able to leverage |
| all existing websites at time of writing, plus a Page | | | | it and post multiple ads. You may post to one |
| Rank of 7/10 - there is 'gold in thar hills!. So how do we | | | | category and in one city, no more often than about |
| access it, and how expensive is it? | | | | every 48 hours. Therefore this task is crying out to be |
| OK. First, what is Craigslist! It is the world's largest free | | | | outsourced. You're not allowed to post the same ad |
| small ad resource, and it is used successfully for MLM | | | | more than once (considered spamming) and so if you |
| prospecting every day. We can select a city to trial | | | | can find someone to post ads for you at low cost, you |
| our marketing in. For maximum impact, when you have | | | | have successful leverage of your time. Where have |
| an ad that is producing, you want to target the top 27 | | | | we all heard that phrase before?! |
| US cities. | | | | You do need multiple postings. You can outsource |
| Select the 'small business ads' or 'sm biz ads' section, | | | | using the three freelance coder websites above, or |
| and select 'post link'. Before submitting your first ad it | | | | Craigslist itself (just look under 'small ads' to find |
| would be a good idea to read a few dozen ads that | | | | someone who will place ads for you for a fee, |
| are already up there. Chances are that most of them | | | | perhaps $375 for 27 ads to all the major US cities |
| are producing something. | | | | every day for 30 days). |
| As network marketers we always need to tailor our | | | | If you want to attract business opportunity seekers, |
| advertising, whatever it is, to the specific target groups | | | | then change the wording of your ad to suit those |
| we want to attract with our MLM prospecting | | | | people instead. You could even target people |
| campaign. Any 'one size fits all' vague ad will turn this | | | | specifically seeking out your primary opportunity. As |
| advertising medium into a money pit before you know | | | | long as you target each market separately you can |
| it. | | | | have joy with Craigslist. |
| Therefore to attract existing networkers, you need an | | | | Finally, you might want to look at backpage.com, far |
| ad that offers business-building tips and tools and | | | | less well known but with similar functionality and |
| solves problems such as not enough leads or | | | | potential. |
| unsuccessful prospecting. To assess how effective | | | | |