| I have found that these methods work with improving | | | | Give up your day job, work online! |
| adwords performance. I'll keep it as concise as | | | | Are you tired of having to go to work every day? |
| possible and update as I learn more. | | | | Do you want to earn a second income and one day |
| - Use target keywords in the headline | | | | quit your job? |
| - First line should be a descriptive benefit | | | | If you answered yes to the above 2 questions then |
| - Second line should be an offer, feature or call to | | | | we are thinking along the same lines. I am currently |
| action | | | | working in the UK in a governmental job. However, I |
| - Use your keywords in the display URL subdirectory | | | | am now making a steady second income, like you |
| - Think relevance, relevance, relevance. The landing | | | | could do, and soon I hope to give up my job and spend |
| page should be specific to the target keywords. | | | | my time working from home. |
| - Split test 2 ads at a time and experiment with copy, | | | | How did I do this you may ask? |
| order of words etc. Find the ad with the better CTR | | | | Simply, I bought information contained in ebooks and |
| and replace the loser with another ad to compete with | | | | used it to get started with my online business. You too |
| the winner. Rinse and repeat. | | | | can now buy that same information at [ |
| - Get creative in your keyword research to find | | | | The best buy on this page is the ultimate wealth |
| overlooked quality terms and strings. Wordtracker, | | | | package. |
| lexfn, google keyword tools, overture keyword tool | | | | It is worth having a look around the site, there are |
| etc. | | | | many other money making ideas featured with many |
| - Use negative keywords to avoid wasting money - it | | | | more to come. |
| will also improve your CTR. | | | | |